Mood board is a visual guide or a map of inspiration, it is like a visual presentation of text or images. Mood board helps to establish a clear direction before you start your project.
The terms Branding and Marketing are often confused or used incorrectly. However, knowing the difference between the two is Key to mastering both parts of your business. Branding and marketing are both equally crucial to the success of your business.
What are branding exercises? Branding exercises are guided activities that help you create an understanding of your company, its vision, and its customers. These exercises serve as tools to help focus your marketing messages,
What is Brand Archetypes? Why do certain brands appeal to you, make you feel like buying them, make you feel good about yourself, welcome them into your family, and show loyalty towards them?